Russia is the world’s third largest tobacco market by volume.4 Russia’s tobacco market is unique in that all four of the major transnational tobacco companies (TTCs) operate in the country, with all of the big manufacturers investing in facilities, brands, marketing and distribution.5 Since 2001, local ownership market shares have decreased dramatically from 42% of the market in 2001 to 7% in 2011.
Also, more than in other tobacco markets, there is huge diversity in cigarette brands across the country. This is due in part to the presence of and competition between the TTCs and also due to the complicated distribution, retailing and marketing of tobacco products in Russia. For example, the country is so large that it spans eleven time zones across Central Europe, Eastern Europe and Asia; thus, new product launches require more time to be deployed into every part of the country.5
Retail volume sales have increased by over 30% (31.6%) in the last ten years from 290 billion sticks in 1999 to 382 billion sticks in 2011.
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